Complex problems. Clear ideas. That's the job.

I'm George, a brand designer and art director based in Philadelphia. I've built brand concepts — rooted in strategy — from the ground up, written brand guidelines, and designed within them. I've run accounts end to end and been the creative lead and the creative support, while guiding junior designers and freelance help along the way. I also taught art direction at Temple for nearly a decade. As both an educator and a professional, I've worked with a wide array of people, leading with empathy and curiosity. From small non-profits and multi-national corporations to private equity firms and broke artists, award-winning agencies and in-house design teams, each engagement has been an opportunity to grow. Outside the work, I'm a dad and a lover of MCM furniture. Through all of it I've learned to not take myself too seriously, but the work, the work can be serious.