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Case study — 07

FXI

A brand system built for one of the nation's leading foam manufacturers.

Client
FXI
Category
Foam manufacturing
Deliverable
Brand identity, Iconography, Guidelines, Website design, Marketing collateral, Presentation template, Environmental branding, Wayfinding signage

When FXI and Innocor merged, the new brand had to be ready the day after FTC approval cleared. It also had to position the combined company as a comfort technology leader. Using the “strongest horse” method, the FXI mark remained, and the brand identity, through creative concepting, moved from the “mark” to the material itself: a repeating foam cell pattern that scales from screens to room numbers.

Role
Developed the repeatable foam cell pattern as the unifying brand element, with type, color, and look and feel. Designed and built all print ready collateral. Oversaw and contributed to all digital collateral, including web and deck templates. Led all environmental concepts and produced technical drawings and specs.
Outcome
Day 1new brand launched right after FTC approval, without hiccups 100%brand adoption six years later, and the work continues
FXI logo and tagline lockup, Innovation you can feel, over the foam cell pattern
FXI website design on laptop, tablet, and phone — Delivering innovation you can feel
FXI brand guidelines spreads, Philadelphia — color palette, photography, iconography, and typography
FXI brand book cover, Philadelphia
FXI brand book interior spread, Philadelphia
FXI brand book promise spread, Philadelphia
FXI PowerPoint brand template, Philadelphia
FXI office suite wayfinding signage, Philadelphia
FXI huddle room wayfinding signage, Philadelphia
FXI ADA restroom signage, Philadelphia
FXI ADA telecom room signage, Philadelphia
FXI glass partition pattern in breakroom, Philadelphia
FXI boardroom signage fabrication spec
FXI dimensional metal logo on a wall printed with the foam cell pattern
More work →