Wash Dry Fold

Wash Dry Fold is a brand we built on top of CSC's pre-existing infrastructure. CSC already owns and maintains laundry facilities inside building complexes nationwide, and saw an opportunity to turn them into a new source of revenue: think "Uber Laundry," a platform that lets residents of those buildings, and the buildings next door, get their laundry done for them. The brand plays off the iconography that shows how to wash and dry a garment, the symbols printed on the labels inside every shirt, so the mark reads like a care tag, with "Powered by CSC" keeping the parent company's trust in the picture. From there it carries through marketing for both residents and the Laundry Pros who do the washing, including a door hanger built to drive resident signups, along with the website, the Laundry Pro uniform, and the bags residents fill with dirty laundry and leave outside the door.