Back to work

Case study — 05

Qualifacts

Brand identity & website for a behavioral health software company

Client
Qualifacts
Category
Behavioral health technology
Role
Lead designer: developed logo concepts and the creative look and feel, led web design, and oversaw supplemental collateral.
Deliverable
Brand identity, Brand board, Website design, Marketing collateral, Presentation template

Qualifacts makes EHR software for behavioral health agencies. The brand starts with the icon: a rounded square built to be strong but approachable. Solid enough to anchor a platform, soft enough to feel friendly. The shape carries across the website, print, and presentation slides.

Qualifacts logo on a dark purple background
Qualifacts brand board: logo, color palette, typeface, imagery style and presentation slide examples

Primary

Purple, #3B276A.

Primary

Teal, #00A998.

Secondary

Periwinkle, #7E7DB5.

Secondary

Orange, #FD6E47.

Secondary

Light gray, #D8DBE2.

Typeface

Ekster

Qualifacts visual exploration, Empower better care.
Qualifacts visual exploration, Trade in complexity for something truly empowering.
Qualifacts visual exploration, We help you stay focused on what matters.
qualifacts.com
Qualifacts homepage design, Philadelphia — scrolling preview
Qualifacts pocket folder, front cover and half open
Qualifacts pocket folder fully open with business card
More work →