Case study — 02

Ctrl M

Brand identity & packaging for a digital migraine platform and its supplement line

Client: Ctrl M Health
Category: MedTech & Nutraceuticals
Deliverable: Logo system, Guidelines, Website design, Marketing collateral, Stationery, Presentation template, Packaging

Ctrl M Health is a digital health platform for people living with headache and migraine, developed with the Jefferson Headache Center. It puts a library of articles, a mobile app, and a line of evidence-based supplements in one place. One brand holds all of it together, on screen and on the shelf.

Role: Worked with the Creative Director and other designers to develop the logo and creative concept. Solely responsible for all packaging and bottle concepts. Oversaw web and app design concepts.
Outcome: Sep 2020The Ctrl M brand launches with the backing of Jefferson Health’s Headache Center 3 awardsThe brand and platform earn Davey Gold, Fast Company, and Best Mobile App (2021)

Ctrl M Health business card stationery, Philadelphia

Ctrl M Health marketing one-sheets and brochure, Philadelphia

Ctrl M Health website on laptop, tablet, and phone — Control is within reach

Ctrl M Health presentation template slides, Philadelphia

Ctrl M Health presentation slide, My Body persona with the Power System wheel

Ctrl M Health packaging design, Philadelphia — unboxing sequence

Ctrl M Health packaging, B2 label design unwrapped to show the full regulatory panel

Ctrl M Health packaging, B2 bottle shown front, side, and back

Ctrl M Health packaging, ingredient color system across six supplement bottles

Ctrl M Health packaging, open mailer box with bottles and welcome copy

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