Case study — 01

ABIM

A creative concept to promote the Longitudinal Knowledge Assessment among doctors

Client: ABIM
Category: Medical certification
Deliverable: Creative concept, Logo lockup, Campaign design

ABIM’s Longitudinal Knowledge Assessment lets doctors recertify on their own time. The copy changes along the way. The quotes sit inside a phone-like screen to signal the new digital platform, replacing a test that was historically handwritten and performed. A lockup brands the assessment itself, built on the original ABIM mark.

Role: Developed and pitched the concept to the client, working with the Creative Director on concepting and high-level headline copy.
Outcome: 80%of eligible doctors moved off legacy 10-year exams 92,000+participants in the continuous learning program

ABIM Longitudinal Knowledge Assessment campaign concept, You have the drive. Now take the wheel.

ABIM campaign ad, You have the drive. Now take the wheel., mounted on a waiting room wall

ABIM campaign ad, You have the drive. Now take the wheel., physician at a clinic desk over a forest road

ABIM campaign ad, You have the tenacity. Now take the reins., physician over a desert landscape

ABIM campaign ad, You have the vision. Now take the helm., physician over an ocean sunset

ABIM campaign vertical posters, drive, tenacity and vision, framed on a hallway wall

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