Case study — 03

EFC

Naming, strategy, identity & campaign for a specialty gas supplier

Client: EFC Gases & Advanced Materials
Category: Specialty gases
Deliverable: Naming, Brand strategy, Creative concept, Logo refresh, Marketing collateral, Stationery, Presentation template, Apparel, Trade show booth, Digital ads, Print ads

Electronic Fluorocarbons was already supplying specialty gases for microchip production and satellite fuel recovery, but the broader market perceived them as an old school bulk gas supplier. The challenge: reposition them as a thought leader and innovator in advanced materials, with a future acquisition in mind. The rebrand covered naming, brand strategy, and a logo refresh. The existing icon had to stay, so the new name and brand were built around it.

Role: Strategic leader, account manager, and sole creative director and designer.
Outcome: 2.5 yearsfrom the start of our work to the acquisition $369Mestimated value of the acquisition

Before

After

EFC creative concept, Tier 1 gases. Top tier talent.

EFC creative concept, Domestic production. Global mindset.

EFC creative concept applied to a transit billboard and a social ad

EFC creative concept applied to a Facebook ad and the website

EFC business card mockup, front and back

EFC 2024 Benefits Overview and 401(k) plan brochure mockup

EFC 10 by 10 trade show booth with retractable banner and table cover

EFC 10 by 10 trade show booth backdrop, angled view

EFC presentation template, overview of 16 slide layouts

EFC presentation template, title, mission, icon list and global footprint map slides

EFC Zoom backgrounds, four branded video call backgrounds

EFC digital banner ad, Novel Solutions. Pure Results., photo version

EFC digital banner ad, Novel Solutions. Pure Results., molecule version

EFC half page ad, Novel Solutions. Pure Results., three colleagues at a gas manifold

EFC half page ad, Novel Solutions. Pure Results., three colleagues in conversation

EFC 20 by 10 trade show backdrop, Your partner in progress.